Baja California is no longer the remote peninsula that doesn’t see many visitors. Today, hundreds of thousands of cars cross the America-Mexico border daily, and tourism is a primary economic contributor. Along with the countless travelers who flock to the beaches, shores, and seas, Baja continues to depend on agriculture, fishing, salt mining, and maquiladoras (manufacturing assembly plants) to sustain its economy.

And yet, Baja California retains its ethereal mystery and untamed authenticity. Though you can easily get to it, once you’re there it’s easy to feel like you’re in the middle of nowhere. And nowhere will be someplace that you remember forever with its stunning vistas and rich culture.



 The coat of arms of Baja California Sur accentuates the cultural connection to the sea with its silver fish of abundant marine life standing against the blue background representing the sea. The silver shell signals the battle of the borders the inhabitants have waged throughout its history, and the golden border represents the bountiful soil.

Baja California’s coat of arms draws from its motto “Work and social justice,” which lies across a sun. Similarly, this coat of arms depicts a figure embracing the region’s fundamental resources—ocean, industry, and agriculture—to accentuate the importance of the land to its people. Two fish border the design to represent the bordering bodies of water: the Sea of Cortés and the Pacific Ocean. Baja California’s coat of arms also includes the figures of a man and a woman holding a book and test tube to articulate the connection between culture and science as an energy as bright as the sun also emblazoned on the coat of arms.